Apr 10, 2022
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If your car works fine sometimes but not other times, you might have a diagnosis. If you find one system or component is working well, you move on to the next until you know what's wrong and what's wrong. The same goes for your marketing plan. Reviewing your marketing plan can help you diagnose what's working and what's not. Doing this at the designated time and breaking it down into clear, definable steps backed by quantifiable data will ensure your business is moving in the right direction. Why review your marketing plan? clip_image004 Image credit: Flickr According to MarketingAudit.com, audits help better align your marketing plans with your business goals and your organization's resources. An audit can help you identify what you're doing, as well as the pain points within your organization and what's holding your customers back. A thorough audit can add value to your customers and industry mailing list profits for your business. Depending on your industry, you may find some of the questions here are more effective than others. You can also choose to do this on a quarterly, yearly, or some other consistent schedule. But always seek to back up findings with facts and figures. Reviewing can be a time-consuming and labor-intensive process. Some organizations may opt for an external audit and hire an outside consultant who can objectively oversee your audit. However, you can structure it by performing oversight or intra-departmental audits. If you're not sure where to start, use this step-by-step guide as a base.