The Qixi Festival that just passed has become a "legal festival" for couples.
Brand owners also regard it as a major marketing node, and do their best to attract consumers. However, this has also led to the increasingly serious homogenization of the content and form of Qixi marketing.
So, what kind of fancy marketing did the brands do in this year's Qixi Festival marketing? If you still want to enjoy the dividends of Qixi Festival marketing, what should you do?